Now that busy season is over, you would think that I’d be feeling calm and relaxed right? Wrong. Every time I open my computer or my email, I get a sense of being intensely overwhelmed. The second I try to do anything, I can feel my brain literally slowing down and refusing to process information. It feels like trying to learn calculus while drunk. My brain just does not want to brain.
As a business owner I feel an overwhleming amount of pressure at all times. I don’t want to let anyone down, that includes my family, my employees, myself and my customers. You can really feel the number of people who are relying on you to not only succeed but thrive. At any given time in the day, there are no less than 100 things requiring your time and attention. All of them feel urgent and important. Even as a mom of 3 young kids, I’ve never felt such a sense of responsibility. In my mind, my kids will figure it out 🙂 they’re smart…but the business? I am essentially the business, so if I don’t figure it out, there is no one else to do it.
I started reading 4DX this week and I’m about halfway through the book. In order to help me with my overwhelm, I’m going to try a new strategy this week. I just need to pick one task that I’m going to move forward on. What is my WIG?
A lot of my anxiety and stress comes from not knowing the economics of my firm. I don’t know what our margins are currently. I don’t know what we need to be doing in order to sustain a certain income level for my family. My WIG needs to be to figure out the economics of the firm and I need to create our pricing strategy.
By October 31, 2026, build and implement a pricing model that produces a minimum 60% gross margin and supports W-2 replacement annual owner income.
My lead measures:
- Analyze and categorize 20 clients / week
- Assign revenue, time spent, effective hourly rate and complexity tier
- Finalize pricing tiers and assign proposed fees to 25 clients per week
I need an accountability buddy. And you are it.
LIFE & TAXES 
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